Seasoned mortgage professionals know.

Seasoned mortgage professionals know.

Even after 24 years in the mortgage industry (as of April 23, 2021), I found that I was still trying to improve upon my follow-up system. There are so many systems out there to choose from, so many suggestions and recommendations that all sound great, until of course you attempt to try them out for yourself. Some systems of course tend to work short term, but with others you painfully discover that they’re simply an all-out waste of time. Now, any seasoned mortgage professional knows that your biggest expense in this industry is undoubtedly leads, so it’s...
Lending and California’s Usury Laws

Lending and California’s Usury Laws

California usury laws add a layer of complexity to doing business in the state. Usury laws limit the amount of interest that can be charged by various parties, and usury is the charging of interest in excess of the amounts permitted by those laws. The California Constitution characterizes “interest” as fees, bonuses, commissions, discount, or other compensations received from a borrower. Before brushing aside usury laws, it is important to know that any lender that originates a usurious loan in California will be subject to tough civil penalties. Unfortunately,...
Duties Under the Code of Ethics and Standards of Practice of the National Association of Realtors

Duties Under the Code of Ethics and Standards of Practice of the National Association of Realtors

The Preamble to the National Association of Realtors’ (NAR) Code of Ethics and Standards of Practice begins with: Under all is the land. Upon its wise utilization and widely allocated ownership depend the survival and growth of free institutions and of our civilization. [Realtors] should recognize that the interests of the nation and its citizens require the highest and best use of the land and the widest distribution of land ownership. They require the creation of adequate housing, the building of functioning cities, the development of productive industries and...
Open House Best Practices

Open House Best Practices

Done properly, open houses can be a powerful selling tool for real estate agents and clients. To generate interest and quality leads through an open house, there are some best practices that real estate agents can and should following leading up to and during an open house. Advertising  Getting the word out about an open house is vitally important. Here are a few tips for successful open house advertising campaigns: Combine the open house with other listings in the area. Consider advertising the open house with listings from other brokers to increase visibility....
Not Your Typical Short Testimonial

Not Your Typical Short Testimonial

If you have ever done business with Evoque lending then you already know this, and for those of you who haven’t, you need to read this and join the fortunate people who have discovered and have done business with Evoque lending. Because once you do, you are going to be glad and thankful you have found the best of the best for your Home Loan needs, and you will never go anywhere else when your home loan needs come up again. This is exactly the case for me, I have used them before for my home loan needs and yet now again. And Mike Arnold who works for Evoque...
Open House Incidents

Open House Incidents

It was late on a Saturday afternoon. The day before, Susan, a real estate agent, had confirmed the Saturday afternoon open house for one of her clients. When Susan arrived, she let herself into the home, as instructed, and saw that the house was a little messy. Wanting to present the home in the best light to potential buyers, Susan washed the dishes in the sink, folded some laundry, and tidied up rooms. The time for the open house came, a few people arrived, and Susan showed them the property. About 45 minutes into the open house, another real estate agent...