Done properly, open houses can be a powerful selling tool for real estate agents and clients. To generate interest and quality leads through an open house, there are some best practices that real estate agents can and should following leading up to and during an open house. Advertising Getting the word out about an open house is vitally important. Here are a few tips for successful open house advertising campaigns: Combine the open house with other listings in the area. Consider advertising the open house with listings from other brokers to increase visibility....
It was late on a Saturday afternoon. The day before, Susan, a real estate agent, had confirmed the Saturday afternoon open house for one of her clients. When Susan arrived, she let herself into the home, as instructed, and saw that the house was a little messy. Wanting to present the home in the best light to potential buyers, Susan washed the dishes in the sink, folded some laundry, and tidied up rooms. The time for the open house came, a few people arrived, and Susan showed them the property. About 45 minutes into the open house, another real estate agent...