
3 February 2020 | By Eddie Luhrassebi
Setting the Standard
A Brief Overview of the CFP Board’s New Code of Ethics and Standards of Conduct Effective October 1, 2019, CFP (Certified Financial Planner) Board’s new Code of Ethics and Standards of Conduct (“Code and Standards”) was issued. The Code and Standards sets forth the ethical standards for CFP professionals, and replaces CFP Board’s current Code of Ethics, Rules of Conduct, Financial Planning Practice Standards and Terminology. The enforcement date for the new Code and Standards is June 30, 2020. The new Code and Standards includes a range of important changes,...Read More

23 April 2019 | By Eddie Luhrassebi
Hard Money Loan Requirements
When it comes to securing a mortgage, there’s no one-size-fits-all solution. Conventional lenders, with their stringent rules and endless paperwork, may not be a viable option for everyone. In such situations, hard money loans emerge as a beacon of hope. Yet, a common misconception persists: “Can I get a hard money loan based solely on equity?” In reality, there’s more to the story. Let’s examine the truth about hard money loan requirements. Understanding the True Nature of Hard Money Loans A common misunderstanding is that equity...Read More

8 February 2019 | By Eddie Luhrassebi
Cannabis Lending: Marijuana Loans for the Hard Money Broker
Do you remember when your parents said your love of marijuana would get you a first-class ticket on the road to nowhere? It turns out they were wrong. These days, that skunky pot odor translates into the sweet smell of success thanks to the booming cannabis industry. You just need to get a marijuana loan to open a business, then you can start raking in the profits. Considering that marijuana is a $2.75 billion industry in California, those profits can be huge. There is one problem though, and it could cause your entire plan to go up in smoke. You don’t have the...Read More

29 July 2018 | By Eddie Luhrassebi
Investing… As Old As Money Itself
US investors have many options today when they are deciding where to put their money. If you turn on the television you’ll see advertisements for all kinds of online brokerage services, banks and even companies that sell gold and silver. And because of all the advertising, people are somewhat familiar with those investments. But fewer people are familiar with trust deed investing, although it’s a form of investing that is probably as old as money itself. Simply put, trust deed investing is investing in loans that are secured by real estate. At Evoque Lending, we...Read More

17 July 2018 | By Eddie Luhrassebi
Putting The Home Loan Pieces Together
There aren’t too many endeavors in life where totally opposite strategies can be equally as sound. But consider these two approaches to real estate investing: – You can buy your home, live in it for decades, raise your family, and end up with a piece of real estate that has greatly appreciated in value over the years. And during those years when its value is increasing, you’re busy enjoying your life. When the time is right, if you want, you can cash in on that value. – In the second approach, you purchase a property that needs a little work. You...Read More
19 February 2018 | By Eddie Luhrassebi
The Value of Hard Money
In both the investing and real estate worlds we talk a lot about assets. Usually it’s pretty easy to attach a dollar figure to those assets and those numbers in turn fit neatly into the cells of an Excel spreadsheet. The most important asset we have in our lives, however, isn’t so easily plugged into cut and dry math calculations. I’m talking about our time. I don’t think I’m wrong to say that time, in fact, is our most precious asset. The assets that use dollar figures to measure can go up and down through the years. In a similar way, the quantity of those...Recent News
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