{"id":550,"date":"2015-03-02T20:06:38","date_gmt":"2015-03-02T20:06:38","guid":{"rendered":"http:\/\/trustevoque.com\/blog\/?p=206"},"modified":"2015-03-02T20:06:38","modified_gmt":"2015-03-02T20:06:38","slug":"get-off-the-winding-road-and-head-straight-to-a-great-roi","status":"publish","type":"post","link":"https:\/\/evoquelending.com\/usa-commercial-hard-money-lender\/get-off-the-winding-road-and-head-straight-to-a-great-roi\/","title":{"rendered":"Get Off the Winding Road and Head Straight to a Great ROI"},"content":{"rendered":"

\"ZIGZAGroad\"<\/a><\/p>\n

Scanning the business section of USA Today recently, I was reminded of San Francisco\u2019s\u00a0Lombard Street. There\u2019s a section of it that is affectionately known as \u201cthe crookedest\u00a0street in the world.\u201d<\/p>\n

If you drive down it \u2013 along with the hundreds of other tourists that navigate it every day\u00a0of the year \u2013 you\u2019ll find yourself heading north for a few yards before you suddenly\u00a0change directions and end up pointing south.<\/p>\n

The software giant<\/strong><\/h2>\n

\u201cSo how do the business pages of USA Today mirror Lombard Street?\u201d you ask. Fair\u00a0question. Here\u2019s how: One morning a headline read, \u201cMicrosoft\u2019s 2nd-Quarter Report\u00a0Card Encouraging.\u201d The next morning I was greeted by this headline, \u201cIs Microsoft\u2019s\u00a0Comeback Over?\u201d<\/p>\n

That\u2019s within 24 hours!<\/p>\n

If you held stock in Microsoft, you would have gone to bed feeling pretty good about\u00a0your investment one day just to wake up the next morning and start doubting your\u00a0financial wisdom. This illustrates one of the major differences between holding stocks\u00a0and investing in First Trust Deeds at Evoque Lending.<\/p>\n

Right now our investors go to bed knowing that their money is earning a double-digit\u00a0return and when they wake up the next day, it\u2019s continuing along at that same pace. It\u2019s a\u00a0\u201cstraight line\u201d to financial gain, not a road that jumps up and down or veers right and left.<\/p>\n

Watch your blood pressure!<\/strong><\/h2>\n

Granted, this may not be as exciting as watching the price of your stocks whipsaw every\u00a0time the dollar strengthens or weakens in currency markets, or China\u2019s rate of economic\u00a0growth tapers off, but I\u2019ve found that when it comes to our financial futures, the\u00a0excitement of uncertainty is not an attractive attribute.<\/p>\n

What is attractive is getting an excellent rate of return via investment instruments that\u00a0have good \u201cfire walls\u201d of security built into them, such as First Trust Deeds at Evoque\u00a0Lending. Let me say a couple of things\u00a0the level of security they require.<\/p>\n

The fundamentals<\/strong><\/h2>\n

There are two things that make loaning money secure: The value of the collateral and the\u00a0ability of the borrower to make payments. At Evoque Lending we are very careful about\u00a0giving our investors some 40 percent of protective equity in every First Trust Deed we\u00a0write. We work with the best experienced appraisers in the area so we are confident \u201cthe\u00a0numbers\u201d are correct.<\/p>\n

We also do a thorough job vetting potential borrowers to make sure that they have the\u00a0income to consistently meet their financial obligations. When the property value and\u00a0qualified borrowers are there, it gives our investors the confidence and peace of mind\u00a0they need.<\/p>\n

Experience matters<\/strong><\/h2>\n

The professionals at Evoque Lending are extremely experienced in making loans on Los\u00a0Angeles real estate, Orange County real estate and property in the San Francisco area.\u00a0Further, because of our 15-plus years in the business we\u2019re able to handle virtually\u00a0everything in house, so we are extremely efficient.<\/p>\n

And as you survey your financial future, we can dial in terms that fit perfectly into your\u00a0plans, whether you want investments that mature sooner or extend for somewhat longer\u00a0terms. In addition, if you think First Trust Deeds could be great in your retirement\u00a0portfolio, that can be arranged as well. With April 15 looming ahead, it\u2019s time to be\u00a0giving serious thought to your IRAs and other retirement accounts.<\/p>\n

Let me end this by inviting you to give us a call or drop me an email. I\u2019m sure you have\u00a0many questions and we would be privileged to answer them for you.<\/p>\n","protected":false},"excerpt":{"rendered":"

Scanning the business section of USA Today recently, I was reminded of San Francisco\u2019s\u00a0Lombard Street. There\u2019s a section of it that is affectionately known as \u201cthe crookedest\u00a0street in the world.\u201d If you drive down it \u2013 along with the hundreds of other tourists that navigate it every day\u00a0of the year \u2013 you\u2019ll find yourself heading […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-550","post","type-post","status-publish","format-standard","hentry","category-lending"],"_links":{"self":[{"href":"https:\/\/evoquelending.com\/usa-commercial-hard-money-lender\/wp-json\/wp\/v2\/posts\/550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/evoquelending.com\/usa-commercial-hard-money-lender\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evoquelending.com\/usa-commercial-hard-money-lender\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evoquelending.com\/usa-commercial-hard-money-lender\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/evoquelending.com\/usa-commercial-hard-money-lender\/wp-json\/wp\/v2\/comments?post=550"}],"version-history":[{"count":0,"href":"https:\/\/evoquelending.com\/usa-commercial-hard-money-lender\/wp-json\/wp\/v2\/posts\/550\/revisions"}],"wp:attachment":[{"href":"https:\/\/evoquelending.com\/usa-commercial-hard-money-lender\/wp-json\/wp\/v2\/media?parent=550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evoquelending.com\/usa-commercial-hard-money-lender\/wp-json\/wp\/v2\/categories?post=550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evoquelending.com\/usa-commercial-hard-money-lender\/wp-json\/wp\/v2\/tags?post=550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}