Even after 24 years in the mortgage industry (as of April 23, 2021), I found that I was still trying to improve upon my follow-up system. There are so many systems out there to choose from, so many suggestions and recommendations that all sound great, until of course you attempt to try them out for yourself. Some systems of course tend to work short term, but with others you painfully discover that they’re simply an all-out waste of time. Now, any seasoned mortgage professional knows that your biggest expense in this industry is undoubtedly leads, so it’s...
